Kriste founded fuoco, a healthcare marketing communications consultancy, in March 2017. She brings three decades of experience in marketing, corporate communications, public affairs, and media and public relations, with specifically aligned expertise in healthcare B2B. She has developed and executed digital strategy, content strategy, content development, thought leadership, lead generation and brand building for companies in various stages. She earned her bachelor’s degree in journalism from Auburn University and is passionate about pasta, cycling, craft beer and pop culture.